The results of the 2013 Associations Matter Study have just been released
and they are interesting reading. The survey has found that there is likely to
be an increase in demand for professional associations in the near future.
The AuSAE states
that “Whilst members
still join for networking opportunities and the credibility that membership
affords them, the study found that their main reason for joining is for access
to relevant information - they are looking to their association to be the
leading, authoritative source of news about their profession.
Additionally, the study found that members also want their association to
promote their profession to the general public and advocate for qualified,
accredited professionals.”
The
findings show that members want their association to provide clear leadership
and education in their fields. Up and
coming members are looking to gain professional standing and credibility by
joining an association. The collection
and dissemination of current knowledge and information is going to be vital to
the association’s success.
As a volunteer treasurer, how concerned are you at having professional
recognition for what you do? Would it
be tempting to join an association which gave you a form of certification and
education?
What sort of education or leadership would you expect from your
professional association?
