NFPs need all sorts of employees and volunteers to function at its very best. Employing millennials (individuals born between 1980 to 2000) is a must, if it is your intention that your NFP stands the test of time. Millennials are not only generous to causes they believe in, but they can also educate you on new and improved ways to reach other millennials and increase donor support.
Figures from the Australian Bureau of Statistics show that 25% of 18 to 25-year-olds and 27% of 25 to 34-year-olds volunteered in 2014. This is compared to 39% of individuals aged 35-44 and 42% of 15 to 17-year-olds. The 18 to 34 age group could definitely do with some more incentive to volunteer and gain employment with NFPs. Millennials are a huge part of the population, and organisations need to understand that there may be alternative ways to engage them.
It is essential that you create a brand or marketing campaign that millennials will be happy to get behind. Millennials resonate with individuals and organisations wanting to make a positive change in the world. If they feel empowered by your brand, then they will get excited about it. As millennials are heavily connected online, having a solid website, cleverly constructed 'About Us' page and well laid out social media channels is important. Make it eye-catching, inspiring and mobile-friendly.
Ensure it is easy for them to connect to you. The younger generation tends to make their decisions based on impulse. Don’t let anything stand in their way. And once you have their interest, try to keep them engaged. A millennial who follows your cause will be more willing to pass your information on to others.
Storytelling campaigns are one of the best ways you can connect with millennials. Showcase stories and profiles of individuals who are making strides in your industry, so they have someone to emulate.
If you use just some of the following tips to attract the millennials, then you stand more of a chance in increasing millennials.
- · Strive for diversification in the workplace
- · Use social media to communicate your story
- · Explain career paths and opportunities
- · Offer meaningful experiences
- · Be open to new ideas
- · Create entry level positions with real room to grow
Millennials appreciate companies who provide fulfilling jobs and flexible workplaces. NFPs must understand how to communicate this information authentically to draw in the younger crowd.