Survival Tips for NFPs for the 2018-2019 Financial Year

A new fiscal year has just begun for most nonprofits! The following strategies can help your NFP ensure its survival and growth in the coming year!

Know Thy Self

Do you and your board fully understand your core mission, and, does your strategic planning and other decisions consider whether an activity or expenditure is in direct support of it? There is an increasing push for organisations to offer more programs and services, often at the expense of taking the steps that are necessary to strengthen the NFP and position it for sustainable growth. Keeping your eyes “on the prize” by focusing efforts on achieving your core mission will help prevent resource draining mission creep and help you build a strong, resilient nonprofit.

Know Your Audience

Do you know, and understand, the different segments of your audience? Do you know their tastes and preferences, age, education level, occupation and other demographics? The more that you can learn about the key groups that comprise your audience, the easier it is to create content that is relevant to them, increasing your authority in your specific area of expertise, and making you the go-to source for information in your niche. This makes it easier to create meaningful content that will be consumed, enjoyed and shared by your supporters, which increases the reach of your messages and makes it easier to raise funds, reach recruiting targets, and make a genuine, lasting difference in your community.

Develop Your Board and Staff

To make wise decisions, each member of your board needs to be fully engaged with your NFP and its work. Focusing on your core mission can free up funds that can be spent on training and other development projects that increase the knowledge of all your board members, improving their ability to take wise action to advance your cause. It also allows you to invest in your key people, including staff and volunteers, so that they have what they need to perform their tasks well and actively engage with service beneficiaries and other key stakeholders in your community.

Make inclusion, diversity and equality a priority for your organisation and the people that you attract to it. By diversifying the backgrounds and experiences of your supporters, you increase your ability to create relevant services, in addition to useful content, improving your decision-making capability, as well as your performance in other areas, in the long term.

Build Your Brand and Choose Your Channels

Another key focus of thriving nonprofits is that they invest in building and developing their brand. Use the information that you learn about your audience to reach supporters using the means of communication that they prefer. Build a stronger brand image by focusing on your NFPs values and vision and keeping your messages on target. Choose specific social media, and other communication channels to reach key segments of your target audience to improve your fundraising performance and other metrics.

Don’t Remain Silent

Have figures from your nonprofit, such as your executive director, board members, volunteers and other supporters speak out on the social issues that affect your nonprofit’s community. Encourage all your supporters to share your posts, as well as get involved on their local level to speak up about your cause and the work that your nonprofit is doing to make things better. Encourage advocacy at every level of your organisation and help your people to build their connections with diverse groups of individuals and institutions to increase support for your work.

Make Strategic Planning a Priority

While no one has a crystal ball that allows them to create plans for every possible contingency those organisations that can respond rapidly to dramatic change are the ones that fare best. Make planning a priority for your board, as well as other key leaders in your nonprofit. Don’t just have one backup plan. Try to anticipate upcoming changes that may drastically alter support for your organisation and its work. Create plans that will enable your nonprofit to continue its work despite what happens with Government budgets, the overall economy, political upheaval and other changes that can harm weaker organisations that have failed to prepare for change.