To be named Australia’s most reputable not for profit organisation is an
honour; to be named most reputable 3 years in a row is definitely a great
achievement indeed. Australia’s Royal
Flying Doctor Service has been given this honour ranking highest again in the
2013 AMR Charity Reputation Index.
The AMR survey measures across many facets of a non-profit organisation
including innovation, workplace, citizenship, governance, leadership and
cost management.
AMR’s Managing Director Oliver Freedman said that the Royal Flying
Doctors had in particular built a strong reputation across this broad
base.
Freedman commented, “The research demonstrates that for a charity to
have a strong reputation, it is not enough simply to be supporting a good cause. These organisations also need to be
innovative, strong community leaders, demonstrate appropriate cost management,
be transparent in their governance and provide a good workplace for employees.
The Royal Flying Doctors came up well in all these dimensions, and their
overall reputation ranking reflects this community view.”
Coming in a very notable second is the McGrath Foundation which managed
to rise a whole eight places from last year to achieve this astounding result.
The Foundation communicates clearly about what it is raising money for,
and where it will go,” Freedman said.
“This has contributed to its overall reputation in the eyes of
Australians because they understand what the charity stands for and can see the
work it is undertaking out in the community.”
These two charities are certainly a great act for all not for profits to follow and it just goes to show how much transparency, innovation and reputation play a part in an organisation's success.
To learn more about the charities and the AMR Charity Reputation Index
visit the original article.
