When it comes to growing your non-profit, sponsorship just may be the answer. Of course, sponsorship is not to be confused with fundraising which is a way of raising cash for your non-profit’s needs. Sponsorship may well be about the cash in the long term but like fundraising, marketing and relationships still play a major part.At the outset they seem very different – fundraising is about cash – a transaction, whereas a sponsorship is a development of a long term relationship. However from the non-profit’s perspective seeking either, the approach needs to remain the same.
When it comes to finding sponsors or those willing to hand over their hard earned funds to support your organisation, a quality partnership must be established; one built on trust and understanding. What is it they want from you and you from them? Think about why someone would want to sponsor you or why they would give you cash in the first place.
But it goes further than that. You need to look after and respect your partners and funders, thanking them at each opportunity. From your perspective, regardless of how much you need the cash financing or support, it is all about them. And of course, both transactions whether fundraising or sponsorship based will need to be accountable at some point.
Unlike a donation which is money given non-specifically, fundraising or sponsorship offers you the opportunity to tell your side of things, to present yourself and your cause in a good light. This is your story and your opportunity to spread it as wide and as loudly as possibly. Attracting those who listen is important particularly those who respond positively to what you have to say. They are the ones who will speak the loudest about your organisation telling others of a great opportunity should they be interested.
More similar than you might think initially, right? Do you have a preference for your non-profit when it comes to fundraising?
