The charity set up its page in the weeks leading up to the event and had around 38.000 members within a few weeks. A report by Pro Bono News quotes the appeal director who says "....the Facebook page went from hundreds of fans joining up each day to thousands as the Appeal got closer – with each fan telling their own story of appreciation and care from the Royal Children’s Hospital. She says as it got closer to the day the fans then began urging each other to donate as well as connecting up with families they had met at the hospital over the years."
The beauty of social media is that your fans become your campaigners as they each spread the word about your good work.
Have you set up your Facebook page yet? If not, you could be missing out on some potential income.
