Are You Seeking Professionals?

If you are a non-profit, governmental agency, or other institution, it can be difficult to find volunteers for your organisation, especially if you need a volunteer with a highly specialised skill set, such as that of a treasurer, secretary, or other professional.  According to a study by The Australian Society for Association Professionals, the members of many organisations are increasingly turning to their associations as their leading source for news and information about their industry, and these same members expect their groups to be a source of authority, a voice for influence within their profession. So now, more than ever, the professional qualifications and abilities of the person that your organisation selects counts more than ever.

How can you find great candidates to fill your group’s volunteer positions?  The answer may be as close as your next Tweet or targeted Facebook ad.

Today’s busy professionals are increasingly turning to social media to stay connected with the persons, places, things and even products and businesses that they care about.  Why should the associations and organisations that they are involved with be any different?  Social Media can be an incredibly efficient, low cost way of advertising a product or a position.  To be effective, you will want to keep the following tips in mind when you are using social media to locate your next recruit and get them to commit.

Have A Clear Online Presence Before You Advertise Your Position

Before you tell the world that you are seeking volunteers for your organisation, make certain that your association already has a website that clearly states its goals and mission and provides information about the sort of work that your group does.  Having a link on your group’s site that lists the benefits of volunteering with you, as well as contact information for potential recruits, can be very helpful to your efforts to find qualified volunteers.

Utilise Social Media Tools To Your Best Advantage

Facebook and other social media outlets often have tools to help you find out what members and other individuals are already saying about your group.  Oftentimes you can find a qualified volunteer simply by looking at those individuals who frequently like and comment on the status updates of your organisation, and Facebook offers you the ability to target your help wanted ads to those individuals so that you can ensure that you are controlling your ad costs and only targeting those with an interest in your cause.  Other social media tools, such as Google Search, can help you find individuals who are already interested in your group’s mission but who may not yet be affiliated with your association.

You can discover more helpful tips about how to use social media to find your next treasurer or other volunteer professional in this recent article at the online magazine, Third Sector.

Social Media Strategy For Non Profits

Social media for non profit organisations can be extremely beneficial particularly in terms of fundraising and creating an awareness of new projects or plans.  Whether you use Facebook, Twitter or some other method the key is to interact and engage with the followers on the page to ensure that the information is being circulated to the widest audience as possible.  A multi-channel campaign – ie a campaign that involves many avenues for awareness and fundraising is the best bet for non-profit organisations as you have more chance of your information being seen and acted upon.

Often just starting out in social media can be the most difficult so you want to ensure that your staff, volunteers, friends and family support the work that you are doing.  Get them to spread the word about your campaign in the first instance so your information has a chance to be noticed.

 

Another great tip is to link up all your social media profiles with your website and include them in your newsletter and emails and other marketing avenues you have working for you.  You don’t want to waste any opportunity when it comes to letting people know that you are active online.

As part of your social media strategy, once you have it up and running, you will need to allocate a person or persons to post on and monitor the social media accounts daily to maximise the benefits and answer any questions that your supporters may have.

While getting donations may be important to your cause, social media has many other great benefits as well.  You will find that once you have a solid support network up and running through your social media avenues, it will be easier to get new campaigns off the ground and recruit volunteers for your next project as your fans are already supportive to your cause and will be keen to help in any way possible. 

Is Social Influence Important?

Once upon a time fundraising was all about knocking on doors, making hundreds of lamingtons or selling raffle tickets. These days with the rise in popularity of social media comes a new way to raise money; through online social networks such as Facebook, Twitter, blogs or LinkedIn. Not only are these methods free to use, the potential audience reach can mean a very successful campaign for a non-profit organisation.

Facebook

Aside from creating a page for your campaign and starting a fundraiser via a Facebook page, one of the most well-known social fundraising tools is called Facebook Causes.

Twitter

Also has a special platform called Twitplay. Twitplay works especially well because of the viral nature of Twitter – donations are created based on re-tweets which means more visibility and in turn, more donations.

Blog

Create a blog post, or series of blog posts on your fundraising campaign, your organisation, personal testimonials or stories using photos, videos and guest bloggers. This will create a more personal side to your non-profit organisation instead of just being seen as a large organisation.

You can also add a PayPal button at the end of the post (or posts) which will encourage and motivate people to donate.

LinkedIn

LinkedIn gets far less attention than other social networking sites but if used cleverly, it can really generate big business for non-profits by building on connections. LinkedIn also has search tools which will enable you to locate and find excellent prospects. You can target your search geographically, by industry or by keywords.

If you want to know more about LinkedIn and the first steps you should take, there is an excellent blog post entitled Getting to know LinkedIn written by Gayle Roberts.

So, back to the question – is social influence important? Without a doubt, yes. It is an essential way to raise money and awareness of a campaign in modern times and without it your non-profit organisation is not only missing out on potential sources for raising funds, but also awareness for your cause.

Using Facebook for Fundraising

If you thought that Facebook was a waste of time or perhaps useless for charities and not-for-profit organisations you might want to think again.  Take a look at how The Royal Children's Hospital Good Friday Appeal used Facebook for fundraising.

The charity set up its page in the weeks leading up to the event and had around 38.000 members within a few weeks. A report by Pro Bono News quotes the appeal director who says "....the Facebook page went from hundreds of fans joining up each day to thousands as the Appeal got closer – with each fan telling their own story of appreciation and care from the Royal Children’s Hospital.  She says as it got closer to the day the fans then began urging each other to donate as well as connecting up with families they had met at the hospital over the years."

The beauty of social media is that your fans become your campaigners as they each spread the word about your good work.

Have you set up your Facebook page yet?  If not, you could be missing out on some potential income.