Social Media Strategy For Non Profits

Social media for non profit organisations can be extremely beneficial particularly in terms of fundraising and creating an awareness of new projects or plans.  Whether you use Facebook, Twitter or some other method the key is to interact and engage with the followers on the page to ensure that the information is being circulated to the widest audience as possible.  A multi-channel campaign – ie a campaign that involves many avenues for awareness and fundraising is the best bet for non-profit organisations as you have more chance of your information being seen and acted upon.

Often just starting out in social media can be the most difficult so you want to ensure that your staff, volunteers, friends and family support the work that you are doing.  Get them to spread the word about your campaign in the first instance so your information has a chance to be noticed.

 

Another great tip is to link up all your social media profiles with your website and include them in your newsletter and emails and other marketing avenues you have working for you.  You don’t want to waste any opportunity when it comes to letting people know that you are active online.

As part of your social media strategy, once you have it up and running, you will need to allocate a person or persons to post on and monitor the social media accounts daily to maximise the benefits and answer any questions that your supporters may have.

While getting donations may be important to your cause, social media has many other great benefits as well.  You will find that once you have a solid support network up and running through your social media avenues, it will be easier to get new campaigns off the ground and recruit volunteers for your next project as your fans are already supportive to your cause and will be keen to help in any way possible.