Social media for non
profit organisations can be extremely beneficial particularly in terms of
fundraising and creating an awareness of new projects or plans. Whether you use Facebook, Twitter or some
other method the key is to interact and engage with the followers on the page
to ensure that the information is being circulated to the widest audience as
possible. A multi-channel campaign – ie a
campaign that involves many avenues for awareness and fundraising is the best
bet for non-profit organisations as you have more chance of your information
being seen and acted upon.
Often just starting out in
social media can be the most difficult so you want to ensure that your staff,
volunteers, friends and family support the work that you are doing. Get them to spread the word about your
campaign in the first instance so your information has a chance to be noticed.
Another great tip is to
link up all your social media profiles with your website and include them in
your newsletter and emails and other marketing avenues you have working for
you. You don’t want to waste any
opportunity when it comes to letting people know that you are active online.
As part of your social
media strategy, once you have it up and running, you will need to allocate a
person or persons to post on and monitor the social media accounts daily to
maximise the benefits and answer any questions that your supporters may have.
While getting donations
may be important to your cause, social media has many other great benefits as
well. You will find that once
you have a solid support network up and running through your social media avenues,
it will be easier to get new campaigns off the ground and recruit volunteers
for your next project as your fans are already supportive to your cause and will be keen to help in any way possible.
